Jim Sterne Workshop: Experimenting with Generative AI
The impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, experimentation, and analytics
Date: Wed 6 Dec 2023 9:30 AM – 5:15 PM GMT
Venue: Etc venues, Marble Arch, 86 Edgware Road, W2 2EA
Trainer: Jim Sterne
Price: £595.00+VAT
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Who is this for?
Digital marketing professionals who are on the hook for quantifying results and wondering how this new form of computing will change their job.
Marketing managers and directors who are looking for ways to leverage these new tools in their organisations.
Marketing agency owners who are wondering what is going to happen to their business model.
What will I learn?
ChatGPT ushered in a sea change in computation, and we need to change with it. Large Language Models are an entire new category of computing that can help you do (almost) everything.
We start with a clear explanation of how these tools are made, what they do, and how we can use them to the best advantage. You will learn how to rewire your brain to view the keyboard and screen in a different way, important insights on what LLM’s are bad at, and methods to boost your productivity, make you a deeper thinker, and enhance your creativity? You will walk away with some solid tactics for experimentation and analytics reinforced by some hands-on experience.
What does the workshop cover?
- Introduction to Large Language Models
- How LLMs do what no software has done before
- Caution: Unlike any other tool you’ve used
- Caution: Hallucinations
- Caution: Bias in the Data
- Why your job is safe – but it will be different
- Top tips on prompt engineering
- Turning your LLM into a teacher/coach/trainer/business partner
- Custom Instructions
- Code Interpreter
- Generative AI and analytics
- Discovery workshop – bring your laptop
- Creating a Generative AI ecosystem
- Corporate change management
Jim Sterne
Jim Sterne sold business computers to companies that had never owned one in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on analytics strategy planning at Data Driven Leaders Studio as well as teaching the ins and outs of Machine Learning and Generative AI to marketers.
