Craig Sullivan Workshop: HOW TO OPTIMISE & EXPERIMENT: Foundations, Methodologies, Baselining, Discovery, Prioritisation
How to Optimise & Experiment
Date: Wed 6 Dec 2023 9:30 AM – 5:00 PM GMT
Venue: Etc venues, Marble Arch, 86 Edgware Road, W2 2EA
Trainer: Craig Sullivan
Price: £595.00+VAT
Buy tickets now
WHO IS THIS FOR?
If you want to grow, optimise or increase the efficiency of your product outcomes (acquisition, conversion, retention, LTV, profit) then this workshop is for you. Craig will show you how to blend User Research, Feedback, Toolkits, Data and Experimentation to find quick & easy wins, useful AB testing ideas and pivotal product insights. If you can’t test or fix everything, how do you figure out what’s most important?
This workshop is particularly suited to ecommerce and transactional products but also applies equally to B2B and Subscription models. If you want to know how to find the best ideas to fix or test, how to prioritise the right changes and how to turn ideas into reliable and trustworthy experiments, this workshop is for you.
WHAT WILL I LEARN?
As well as a full set of workshop slides packed with articles, books and techniques to take back to the office and try out, you’ll get a complete grounding in how to find, filter, prioritise and run experiments that drive business performance *and* customer delight.
WHAT DOES THE WORKSHOP COVER?
- Product Foundations
- Methodologies & Toolkits
- Organisation & Culture
- Optimisation Techniques
- Baselining, Discovery & Inspection
- Device Optimisation
- Analytics & Metrics
- Modelling users with analytics data
- Finding & Prioritising experiment ideas
- Prioritisation Methodologies
- Designing, Building & Running experiments
- Analysing, storing, sharing & iterating experiments
- Common AB testing mistakes
Buy online now or if you would prefer to pay by invoice please contact Craig Rayner at hello@elite.designriver.co.uk
