2023 Experimentation Elite Summer Conference

The event that brings together CRO and experimentation marketers who need to advance their knowledge and their success.

Agenda from the 2023 Experimentation Elite Summer Conference:

Welcome to Experimentation Elite
DINAH ALAM, HEAD OF UX AND CRO, ROCKETMILL
Welcome from the Experimentation Elite Team

Session 1
Opening Keynote:
CRAIG SULLIVAN, OPTIMISE OR DIE
Demystifying AI: Practical use cases for Research, CRO & Experimentation Read More

Session 2
ERIN WEIGEL, SENIOR PRODUCT DESIGN MANAGER, DELIVEROO
Design for Impact. A participatory model for conversion design Read More

Session 3
LUKE FRAKE, USER GROWTH LEAD AT SPOTIFY
Optimising Optimization Read More

Session 4
LUÍS TRINDADE, PRINCIPAL PRODUCT MANAGER – EXPERIMENTATION, FARFETCH
All-in for server-side experimentation? Read More

Session 5
DAVID MANNHEIM, OPTIMISATION AND EXPERIMENTATION CONSULTANT
Personalisation Squares: Choose your own Adventure Read More

Session 6
KENDA MACDONALD, CEO, AUTOMATION NINJAS
Conscious conversion – The art and science of banishing the cognitive bias that kill conversions Read More

Session 7
CHRIS GIBBINS, CHIEF EXPERIENCE OFFICER, CREATIVE CX
NATASHA SENIOR, SENIOR EXPERIMENTATION MANAGER, SKY
Horizontal Experimentation for Seamless Customer Journeys Read More

Session 8
RUBEN DE BOER, LEAD CONVERSION MANAGER, ONLINE DIALOGUE
Habits, personal growth & company-wide experimentation Read More

Session 9
PAUL WILKINS, CO-FOUNDER & DIRECTOR OF STRATEGY, CONVERSIO
DEVON BOYD, CHANNELS AND ALLIANCES DIRECTOR, AB TASTY
Using Experimentation to optimise more than just CRO Read More

Session 10
ANDRÉ VIEIRA, FOUNDER AT LOOPTIMIZE
Optimizing Key Moments in Customer Journeys – A Practical Blueprint Read More

Session 11
Closing Keynote
LUKAS VERMEER, DIRECTOR OF EXPERIMENTATION AT VISTA
How To Run Many Tests At Once: Interaction Avoidance and Detection Read More

Session 12
Close of Conference