2022 Experimentation Elite Winter Conference
The event that brings together CRO and experimentation marketers who need to advance their knowledge and their success.
Experimentation Elite Winter 2022 was the 10th in the series of in real life ‘Elite’ conferences and was by far the very best. Moving from ‘Conversion Elite’ to Experimentation Elite after a 3 year hiatus created a huge shift within our industry. December 22 was the second Experimentation Elite which attracted an additional 100 attendees. These attendees are the most engaging, inspirational group of practitioners from huge brands to consultants. There has never been a better congregation of experimentation talent under one roof. Many made the trip from across the breadth of Europe to embrace an amazing community of gifted and like minded people. The atmosphere was friendly, embracing, fun and completely on point with what this industry needs to gain strength and gravitas.
Brilliant speakers who are on hand all day; fantastic networking; awesome generous knowledge shared, plus fabulous venue & catering all created a 9 out of 10 survey rating.
Don’t just take our word for it!
“Experimentation Elite is the one conference you can’t miss if you are in digital marketing, this relatively new event is already the single event that cro and experimentation folks are going to, the key thing isn’t just the talks but the entire day, the most impressive thing is the contacts you make and conversations you have are amazing sharing new approaches makes our industry better”.
Gerry White
“It seems that folks were hungry for an event just like this, where nothing else was quite hitting the mark. Experimentation Elite delivers the perfect speakers, venue, and format for experimentation & CRO professionals to learn, network, and level up”.
Jono Alderson
“An original and refreshing event that’s rare in the UK – a specialised single-track event that’s dedicated to user-experience and optimising conversion and ecommerce growth, which is right up my street and something I’d often have to travel internationally to attend. A wealth of knowledge shared, a great venue and hospitality was on-point”
Agenda from the 2022 Experimentation Elite Winter Conference:
Welcome to Experimentation Elite
Joe Doveton, CEO, Binary Bear Limited
Session 1
Opening Keynote: How to get insights from your whole experimentation programme
Stephen Pavlovich, CEO, Conversion.com
Session 2
Supercharging Experimentation through Engineering
Stewart Ehoff, Head of Experimentation, RS Components
Session 3
How to effectively incorporate “always-on” user research into your experimentation programme
Emma Travis, Director of Research, Speero
Session 4
Building an Experimentation Centre of Excellence across the YOOX Net-A-Porter Group, a two year journey
Chris Gibbins, Chief Experience Officer, Creative CX
Ibrahim Lawal, Senior Experimentation Manager, YOOX Net-A-Porter Group
Paul Wainwright, Lead Strategy Consultant, Creative CX
Session 5
Finding my passion and lessons in experimentation learned along the way
Bhavik Patel, Director of Analytics, Hopin
Session 6
For The Times They Are App-Changin’: The Importance of App Experimentation
Gabriela Szpalerska-Denison, Lead Insight Analyst – Experimentation, ASOS
Session 7
Switching channels: Enabling integrated multichannel experimentation across teams
Divya Isaiah, Experience Optimisation Lead, Accenture Song
Session 8
“When The Words Matter: How To Drive Greater Conversions With Copy”
Eden Bidani, Conversion Copywriter. Acquisition Strategist, Green Light Copy
Session 9
Social Proofing: Beyond the Bubble
Sandeep Shah, Product Director, Webtrends Optimize
Session 10
Panel Session Hosted by Experimentation Legend, Tim Stewart: Mind the Gap
Tim Stewart, Founder and Consultant, TRSdigital Ltd
Ellie Hughes, Managing Consultant and Experimentation Ninja
Jono Alderson, Digital Strategist, Yoast BV
Bhavik Patel, Director of Analytics, Hopin
Session 11
Looking for more A/B-test winners? Actionable tips on how an experienced CRO specialist solves this puzzle
Ton Wesseling, Founder of Online Dialogue, Conversion Hotel and the Experimentation Culture Awards
Session 12
Closing Keynote: “A Brief History of Experimentation”
Craig Sullivan, Optimise or Die
